finAlly, A wine made for you
With the challenge of getting beer drinkers to consider wine for informal occasions, we broke its usual refined, stuffy portrayal by placing our bottles in real, relatable scenarios they could see themselves in.
a wine for those that don’t consider themselves “wine people.”
Our competition appeals to at-home chefs, wine aficionados, and girls' nights, leaving out the average Joe who just wants to kick back with something casual.
Beringer Bros. has the opportunity to tell their whiskey-aged barrel story in a way that’s approachable, desirable, and with the clout that comes with the Beringer name.
pairing familiar moments
To make our wine feel approachable, we explored the familiar activities people typically pair spirits and beer with and placed our Beringer Bros. bottle in them.
breaking “wine rules”
We showed up in everyday consumption occasions and moments.
From watching the game to sitting around a fire, we were the perfect alternative for a low-key social meetup.
Real People
The people featured in our films are as natural and genuine as they come. Most of the talent we cast were not actors, but experts in their respective fields.
Giveaway
To amplify our campaign, a Canadian influencer hosted an IG giveaway. One lucky winner Uncorked a Bold One on an all-expenses-paid weekend getaway.