enrich your diet and life with colour

After a winter spent hibernating and indulging in heavy comfort foods, it’s hard to kick those bad eating habits we’ve grown accustomed to.

So, when springtime approached, we gave Canadians some anything-but-boring inspiration to live colourfully with whole-food meals made possible with the Vitamix Ascent Series.

Life in colour

Whole-food eating is conventionally portrayed as boring, yet plant-based food is exploding, and flexitarians are rising. Nature’s candy is hot, and Vitamix has always been there for it.
Our campaign showed Canadians how lively and fun eating whole food can be at a time when life needs more freshness and vibrancy.